With a Head Office team made up of what they refer to as ‘Support Specialists’, John and Nigel repeatedly reference the passion and hard work of their team as a large part of their success. They are always seeking to further develop their infrastructure, franchise support and consumer offering.
#Fitness success story plus#
With the continual support of a committed team of industry experts headed up by two of the most experienced operators in the fitness industry in Australia, it is then no surprise that along with a lot of hard work Plus Fitness has be-come the ‘Australian Success Story’ that it is today.Īt the official launch of the ‘Plus Fitness 24/7’ franchise model at the Sydney Franchise Expo in 2011, John and Nigel sold five franchises ‘off the stand’ in three days and the pair have gone from strength to strength since then. These included developing a true turn key franchise offering that presented exceptional value, inclusive of everything from gym equipment to fit out, franchise training and support to marketing.Īdded to this was a low staff model and an exclusive territory for each franchisee protecting them from any future market saturation. With both having franchising the Plus Fitness brand set firmly in their minds there has been no looking back since.Īfter initially franchising the ‘Plus Fitness Health Club’ model in 2009, John and Nigel soon recognised that a change in the fitness industry was looming and set about remodelling their franchise from traditional ‘big box gyms’ to lower priced, more convenient 24 hour gyms.Īfter researching the 24 hour gym market, the pair developed a franchise model with some unique and appealing selling points to assist in gaining market share in what was becoming one of the fastest growing segments within the franchising sector. John went on to open four more Plus Fitness gyms over the following years and in 2008 formed a partnership with Nigel Miller.
The first Plus Fitness was opened some 21 years ago by founding CEO John Fuller. This remarkable achievement sees the brand become Australia’s largest and fastest growing Australian owned gym chain confirming Plus Fitness as a true ‘Australian Success Story’.
In addition to this, Plus Fitness has also sold two International Master Franchise Licences in both New Zealand and India with both markets displaying strong signs of early growth. In February 2018, Australian owned and originated Plus Fitness is set to open its 180th 24 Hour Gym Franchise and has simultaneously sold its 275th franchise territory in Australia alone.
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